Built inside a working service business.
We help run the marketing for a real service business, and built SimplifyLocal for that crew first because nothing else did what we needed: marketing that came from the work itself, lived on the business’s own domain, and didn’t require a second staff member to keep running.
Why we built it
We’ve spent years running the marketing for a working service business, the way most service businesses do it: agencies got hired, invoices got paid, and the phone stayed quiet. The content those agencies wrote had nothing to do with the work the crew was actually doing. So we built the system we wanted and ran it on that operation first.
The problem wasn’t finding customers. It was that every completed job disappeared. The crew did the work, the customer paid, and nothing remained online: no record, no page, no signal to Google that the business had done this kind of job in this neighborhood.
We tried agency content, and we tried posting on our own. Both required constant effort to keep going, and both produced content that had nothing to do with the jobs we were actually running. The marketing was disconnected from the work.
So we built a system that connected them. Every job that closed in the scheduling software became a draft page, ready to approve, publish, and move on from. The pages accumulated. The work became the marketing.
That business has been running on it since the day it was built. Now we’re opening it up to other service businesses.
How we think about this
Marketing should come from real work.
Every page we generate is built from a completed job: the actual address, the work performed, the photos your crew took. There's no content calendar, no outsourced writer, no made-up topics. The work is the marketing.
You should own what you build.
Your pages live on your domain. The URLs are yours. The rankings those pages earn belong to your business, not ours. When you leave, you take the content with you.
Tools should be honest about what they do.
We don't promise specific rankings or guaranteed traffic. We promise the mechanism: completed jobs become pages, pages get indexed, pages show up in local search. We prove that within 60 days or you can walk.
Where we are right now
We’re early. Housecall Pro is live at launch, Jobber is shipping shortly after, and ServiceTitan is available on demand. We’re rolling out access in waves.
The first customers get more of our time than later ones will: onboarding calls, template tuning, direct access to the people who built the product. That’s intentional. We’d rather start with fewer customers and get it right than scale before the mechanism is proven.
Want to talk?
If you want to talk through whether this is a fit for your operation, we’re easy to reach. No pitch deck, no automated sequence.